BibTeX:

@article{IJIRSTV1I9020,
     title={Influence of Motivating Factors on Sales Employee Retention in Private Life Insurance Companies.},
     author={Prof. Sandip Shahuraj Shinde},
     journal={International Journal for Innovative Research in Science & Technology},
     volume={1},
     number={9},
     pages={50--56},
     year={},
     url={http://www.ijirst.org/articles/IJIRSTV1I9020.pdf},
     publisher={IJIRST (International Journal for Innovative Research in Science & Technology)},
}

This paper aims at developing insight on how employee retention is relevant in the private life insurance Companies in India. This study identifies motivating factors defined by Fredrick Herzberg in his Two Factor theory of motivation on sales employee retention in the private life insurance sector in India. These studies also elaborates the influence of motivating factors on the sales employee job satisfaction and further the extent of the influence on the employee retention. The main objective is to understand the nature of the motivating factor, their relation with the job satisfaction and its influence on the employee retention. This study also helps to find out the factors which are highly responsible for the retention in private life insurance companies in India.

Employee retention, Job Satisfaction, Motivators, Hygiene factors