BibTeX:

@article{IJIRSTV1I10012,
     title={Agricultural Marketing in India- Value Creation Approach },
     author={Amol Balasaheb Ohal},
     journal={International Journal for Innovative Research in Science & Technology},
     volume={1},
     number={10},
     pages={15--18},
     year={},
     url={http://www.ijirst.org/articles/IJIRSTV1I10012.pdf},
     publisher={IJIRST (International Journal for Innovative Research in Science & Technology)},
}

Marketing became a value creation process and its application already started by the organizations involved in agriculture input marketing. Few incidences found where Indian farmers have started to make use of this concept in agricultural output marketing.

Agricultural Marketing, Input Marketing, Output Marketing, Value creation