BibTeX:

@article{IJIRSTV2I10082,
     title={Consumer Belief and Purchase Intention towards the Green Marketing: Literature Review},
     author={Chandran K and Prof. Robinson M},
     journal={International Journal for Innovative Research in Science & Technology},
     volume={2},
     number={10},
     pages={200--203},
     year={},
     url={http://www.ijirst.org/articles/IJIRSTV2I10082.pdf},
     publisher={IJIRST (International Journal for Innovative Research in Science & Technology)},
}

In today’s business world there is a large number of environmental and social problem arises. Marketer and consumers are focusing the environmental friendly products. Most of the companies change their entire business process for making environment friendly products. Companies are adopt the green marketing and producing environmental friendly product in less harmful to the environment. In this study fully concentrate on previous literature reviews among the consumer belief and their purchase intention toward the green marketing. To study focus on aware of the environment awareness to the consumers and factors that influenced to buying green marketing products. It has become a challenge to keep the customers as well as consumers increase and even keep our natural environment safe and that is the major need of the time. Consumers are also aware of the environmental issues like; global warming and the impact of environmental pollution. Green marketing is an occurrence which has developed particular important in the contemporary market and has emerged as an important concept in India as in other parts of the developing and developed world, and is seen as an important approach of facilitating sustainable development.

Green marketing, Consumer belief, purchase intention