BibTeX:

@article{IJIRSTV2I12018,
     title={Customer Satisfaction towards Organized Retail Format in Tiruchirapalli - An Empirical Study},
     author={Dr. C. Thirumal Azhagan and G.Anandhan},
     journal={International Journal for Innovative Research in Science & Technology},
     volume={2},
     number={12},
     pages={64--67},
     year={},
     url={http://www.ijirst.org/articles/IJIRSTV2I12018.pdf},
     publisher={IJIRST (International Journal for Innovative Research in Science & Technology)},
}

Customer expectation refers to the needs, wants, and rigid ideas of a customer about a product or service. Customer expectation will be prejudiced by a customer perception of the product or service and can be created by previous experience, advertising, hearsay, awareness of competitors and brand image. The objectives are to classify the determinants of customer expectation in the organized retail format in Trichy area, to identify the demographic profile of the customers visiting organized retail format. A total of 100 questionnaires have been randomly distributed to retail customers and the data collected is analyzed. The result of this analysis suggests the degree of customer expectation in terms of services provided by organized retail format in Trichy area.

customer satisfaction, customer expectation, organized retail format and customer opinion